This privacy policy describes how Drishti Kala Equipments Pvt. Ltd. collects, uses, and protects the personal information you provide or which is collected when you use our online platform and services. We are committed to protecting your privacy and handling your data in an open and transparent manner, in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and relevant Indian data protection legislation.
Drishti Kala Equipments Pvt. Ltd., located at 45 Link Road, Floor 3, B wing, Mumbai, Maharashtra, 400053, India, is the data controller responsible for processing personal data collected through our site and in connection with our services.
When you interact with our site or use our services, we may collect various types of information, including:
Personal Identification and Contact Information: Such as your name, business name, address, professional title, and other contact details when you create an account, place an order, request a rental, or enquire about our services.
Professional Information: Details related to your projects, production needs, rental history, equipment preferences, or purchasing history relevant to our film and media equipment business.
Payment and Transaction Data: Information necessary to process payments for rentals, sales, or services, including details of products or services purchased or rented. Note: We typically do not store full payment card details; this is handled by secure third-party payment processors.
Technical and Usage Data: Information about how you access and use our site, your IP address, browser type, operating system, referring URLs, visit duration, and pages viewed. This is often collected automatically through cookies and similar technologies.
Communication Information: Records of your correspondence with us, including enquiries, support requests, or feedback.
We collect information from you in several ways:
Directly from you: When you register an account, fill out forms, place orders, make enquiries, communicate with us, or interact with our service in other direct ways.
Automatically: As you navigate through our site, information may be collected automatically through cookies, web beacons, and other tracking technologies.
From Third Parties: We may receive information from third parties with whom we work, such as business partners, service providers, or publicly available sources, to the extent permitted by law.
We use your personal information for specific purposes and based on defined legal bases:
To Provide and Manage Services: To process your orders, manage rentals, provide maintenance and repair services, process payments, deliver products, and manage your account. This is necessary for the performance of a contract with you or to take steps at your request before entering into a contract.
To Communicate with You: To respond to your enquiries, provide customer support, send you service updates, or information about your transactions. This is based on our legitimate interests in providing effective customer service or for contract performance.
To Improve Our Services: To analyze how our site and services are used, understand customer needs, troubleshoot issues, and develop new products and services. This is based on our legitimate interests in improving our business operations and service offerings.
For Marketing Purposes: To send you information about our products, services, promotions, or events that may be of interest to you. This is done with your consent where required by law, or based on our legitimate interests in promoting our business where permitted. You have the right to opt-out of marketing communications at any time.
For Security and Fraud Prevention: To protect our site, services, and business from fraudulent activities, unauthorized access, or other illegal actions. This is based on our legitimate interests in securing our business and systems, and potentially to comply with legal obligations.
To Comply with Legal Obligations: To meet our legal and regulatory requirements, such as tax or accounting obligations. This is necessary for compliance with a legal obligation.
Our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it. However, we will normally collect personal information from you only:
Where we need the personal information to perform a contract with you (e.g., to process your order or rental).
Where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms (e.g., improving our services, preventing fraud).
Where we have your consent to do so (e.g., for sending direct marketing).
Where we have a legal obligation to collect personal information from you.
If we ask you to provide personal information to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not (as well as of the possible consequences if you do not provide your personal information).
We retain your personal information only for as long as is necessary for the purposes set out in this privacy policy. We will retain and use your information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.
We do not sell your personal information to third parties. We may share your information with third parties only in the following circumstances:
Service Providers: We may share information with trusted third-party service providers who perform services on our behalf, such as payment processing, data analytics, hosting, and customer support. These providers are contractually obligated to protect your information and use it only for the purposes for which it was disclosed.
Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will notify you via prominent notice on our site of any such change in ownership or control of your personal information.
Legal Requirements: We may disclose your information if required to do so by law, in response to a court order, subpoena, or other legal process, or if we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.
With Your Consent: We may share your information with other third parties when we have your explicit consent to do so.
We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please be aware that no security system is impenetrable, and we cannot guarantee the absolute security of your data transmitted to our site.
Depending on your location and applicable data protection laws, you may have the following rights regarding your personal information:
The right to access: You have the right to request copies of your personal data.
The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
The right to erasure: You have the right to request that we erase your personal data, under certain conditions.
The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
The right to withdraw consent: If we have collected and processed your personal information with your consent, you have the right to withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.
The right to lodge a complaint: You have the right to lodge a complaint with a supervisory authority if you believe our processing of your personal data infringes applicable data protection law.
To exercise any of these rights, please contact us in writing using the contact information provided below. We will respond to your request consistent with applicable law.
Our site uses cookies and similar tracking technologies to collect and use personal information about you, including to serve interest-based advertising. You can manage your cookie preferences through your browser settings or potentially through a cookie banner or preference center on our site.
Our site and services are not intended for individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have collected personal data from a child without appropriate parental consent, we will take steps to delete that information.
Your information, including personal data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction.
If you are located outside India and choose to provide information to us, please note that we transfer the data, including personal data, to India and process it there.
We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy and no transfer of your personal data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.
We may update our privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page. We encourage you to review this privacy policy periodically for any changes.
If you have any questions about this privacy policy or our data practices, or if you wish to exercise your rights, please contact us in writing at:
Drishti Kala Equipments Pvt. Ltd.
45 Link Road, Floor 3, B wing,
Mumbai, Maharashtra, 400053,
India